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Critical historical research method and marketing scholarship
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 841-864
Persistent link: https://www.econbiz.de/10011935679
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Positive liberty, negative liberty, and marketing regulations : a holistic analysis
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10014584706
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3
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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How can we minimize visual stereotypes in ads?
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10013358822
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Advancing frontiers and the economic take-off in China and the United States : an institutional analysis
Yan, Qiang
- In:
The Chinese economy
46
(
2013
)
5
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010355526
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Effective co-branding between two firms : a game theory perspective
Yan, Qiang
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 355-362)
.
2012
Persistent link: https://www.econbiz.de/10010191485
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7
Securing higher-quality data from self-administered questionnaires : editorial
Kostyk, Alena
;
Zhou, Wenkai
;
Hyman, Michael R.
;
Paas, Leo
- In:
International journal of market research
63
(
2021
)
6
,
pp. 685-692
Persistent link: https://www.econbiz.de/10012794278
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8
Using surveytainment to counter declining survey data quality
Kostyk, Alena
;
Zhou, Wenkai
;
Hyman, Michael R.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 211-219
Persistent link: https://www.econbiz.de/10011979882
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9
Special issue: novel approaches for data quality
Kostyk, Alena
(
ed.
);
Zhou, Wenkai
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012872692
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The social shopping movement in China : from TaoBao to WeChat
Zhou, Wenkai
- In:
The SAGE handbook of social media marketing
,
(pp. 205-220)
.
2022
Persistent link: https://www.econbiz.de/10013368572
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