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"Eco-style" perceptions : the...
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Advertising effects
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Cauberghe, Verolien
31
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Kazakova, Snezhanka
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Panic, Katarina
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ECONIS (ZBW)
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How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
2
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
3
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
4
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of business research : JBR
109
(
2020
),
pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
Saved in:
5
Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Zarouali, Brahim
;
Pauw, Pieter de
;
Ponnet, Koen
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012243127
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6
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
7
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
Saved in:
8
Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of business research : JBR
85
(
2018
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011815380
Saved in:
9
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
10
What makes crisis response strategies work? : the impact of crisis involvement and message framing
Claeys, An-Sofie
;
Cauberghe, Verolien
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 182-189
Persistent link: https://www.econbiz.de/10010238349
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