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Sustainable marketing in China : the case of Monmilk
Yuan, Ruizhi; Chen, Yanyan - In: Social and sustainability marketing : a casebook for …, (pp. 575-595). 2022
Persistent link: https://www.econbiz.de/10013463855
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Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan; Mandler, Timo; Meyer-Waarden, Lars - In: Journal of business research : JBR 124 (2021), pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
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Does political turnover affect corporate investment? : evidence from China
Chen, Yanyan - In: Emerging markets review 51 (2022) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10013417286
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An empirical analysis of consumer motivation towards reverse exchange
Yuan, Ruizhi; Liu, Martin J.; Chong, Alain Yee Loong; … - In: Supply chain management : an international journal 21 (2016) 2, pp. 180-193
Persistent link: https://www.econbiz.de/10011544786
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A critical review of the literature on authenticity : evolution and future research agenda
Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Bang, Nguyen; … - In: International journal of services, economics and management 6 (2014) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10011471716
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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Yen, Dorothy A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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Ethical marketing: China, Taiwan, Japan and South Korea
Yuan, Ruizhi; Liu, Martin J.; Liu, Jianchang - In: Ethical and social marketing in Asia : incorporating …, (pp. 35-53). 2015
Persistent link: https://www.econbiz.de/10011477429
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Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity
Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; Yu, Jiang - In: Journal of business research : JBR 141 (2022), pp. 85-99
Persistent link: https://www.econbiz.de/10013168046
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Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J. - In: Journal of business research : JBR 143 (2022), pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
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Evolution of B2B relationship stages in China : a study of confucianism philosophy
Liu, Paul C. Y.; Yuan, Ruizhi; Luo, Jun; Balaji, M. S. - In: Industrial marketing management : the international … 96 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10013194592