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Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, Naser; Stocchi, Lara; Pare, Vipul - In: Australasian marketing journal 27 (2019) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012153387
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Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
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The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences
Pare, Vipul; Pourazad, Naser - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1160-1177
Persistent link: https://www.econbiz.de/10011796587
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The Natural Monopoly effect in brand image associations
Stocchi, Lara; Pare, Vipul; Fuller, Rachel; Wright, Malcolm - In: Australasian marketing journal 25 (2017) 4, pp. 309-316
Persistent link: https://www.econbiz.de/10011792388
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A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser; Stocchi, Lara; Narsey, Shreya - In: Journal of advertising research 63 (2023) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
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When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara; Guerini, Carolina; Michaelidou, Nina - In: Journal of advertising research 57 (2017) 3, pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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Empirical regularities in average price paid across different types of households
Pare, Vipul; Trinh, Giang; Wright, Malcolm - In: Australasian marketing journal 25 (2017) 4, pp. 269-277
Persistent link: https://www.econbiz.de/10011792208