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81
Enhancing long-term grape grower/winery relationships in the Australian wine industry
Somogyi, Simon
;
Gyau, Amos
;
Li, Elton
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
22
(
2010
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10003977114
Saved in:
82
Winery visitation sets : intra-regional spatial movements of wine tourists in branded regions
Alant, Karin
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
22
(
2010
)
2
,
pp. 191-210
Persistent link: https://www.econbiz.de/10003993858
Saved in:
83
Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio
;
Bruwer, Johan
;
Li, Elton
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
Saved in:
84
Place-based marketing and regional branding strategy perspectives in the California wine industry
Bruwer, Johan
;
Johnson, Ray
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003942057
Saved in:
85
The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
Bruwer, Johan
;
Nam, Kyung-hwa
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003964088
Saved in:
86
Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan
;
Saliba, Anthony
;
Miller, Bernadette
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
Saved in:
87
Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Bruwer, Johan
;
Huang, Jieshan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 461-481
Persistent link: https://www.econbiz.de/10009577070
Saved in:
88
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
89
Consumption dynamics and demographics of Canadian wine consumers : retailing insights from the tasting room channel
Bruwer, Johan
;
Lesschaeve, Isabelle
;
Campbell, Benjamin L.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009507904
Saved in:
90
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
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