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The hospitality franchise purchase decision making process
Yeung, Ruth M. W.; Brookes, Maureen; Altinay, Levent - In: International journal of contemporary hospitality management 28 (2016) 5, pp. 1009-1025
Persistent link: https://www.econbiz.de/10011584110
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Affiliation to hotel chains : requirements towards hotels in Bulgaria
Ivanova, Maya; Ivanov, Stanislav - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 601-608
Persistent link: https://www.econbiz.de/10011349960
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The developing influence of Chinese culture on finance : a literature review and case-study illustration
Tao, Xiaobo; Liu, Sijing - In: Research in international business and finance 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012581485
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Measuring guanxi quality in the workplace
Chen, MiaoHua; Bedford, Olwen - In: Journal of business and psychology 37 (2022) 3, pp. 581-599
Persistent link: https://www.econbiz.de/10013268213
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Why we buy? : modeling consumer selection of referents
Tarnanidis, Theodore; Owusu-Frimpong, Nana; Nwankwo, Sonny - In: Journal of retailing and consumer services 22 (2015), pp. 24-36
Persistent link: https://www.econbiz.de/10010468503
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A moderating role of halal brand awareness to purchase decision making
Rachmawati, Erny; Suliyanto; Suroso, Agus - In: Journal of Islamic marketing 13 (2022) 2, pp. 542-563
Persistent link: https://www.econbiz.de/10012797468
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Consumer behavior in social commerce : results from a meta-analysis
Mou, Jian; Benyoucef, Morad - In: Technological forecasting & social change : an … 167 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012798871
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Purchase decision-making process using social capital: moderating effect of trustworthiness
Thamik, Hanane; Wu, Jiang - In: International journal of internet and enterprise … 9 (2020) 3, pp. 261-280
Persistent link: https://www.econbiz.de/10012177553
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The impact of gamification on Slovenian consumers’ online shopping
Faganel, Armand; Pačarić, Filip; Rižnar, Igor - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-22
Gamification involves integrating game mechanics into non-game environments such as business intranets, online communities, websites, and learning management systems to boost participation. Its aim is to actively engage employees, customers, and other stakeholders, fostering collaboration,...
Persistent link: https://www.econbiz.de/10014558869
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Investigating the role of interactive social media and halal brand equity on purchase decision-making : direct and indirect effects
Yulianto, Heru; Sutomo, Yohanes; Palupiningtyas, Dyah; … - In: Measuring business excellence 26 (2022) 4, pp. 524-540
Persistent link: https://www.econbiz.de/10013455013