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The evolution of scholarly research on sponsorship : expectations about the future of this research domain
Spais, George S.; Johnston, Margaret A. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 267-290
Persistent link: https://www.econbiz.de/10010399910
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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Exploiting online social gambling for marketing communications
Ozuem, Wilson; Prasad, Jason; Lancaster, Geoffrey - In: Journal of strategic marketing 26 (2018) 3, pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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Fashion Heritage : Narrative and Knowledge Creation
Cantista, Isabel (ed.); Delille, Damien (ed.) - 2022
1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to...
Persistent link: https://www.econbiz.de/10013472644
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie; Grohmann, Bianca - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Bridging marketing's intentions and consumer perceptions
Kachersky, Luke; Lerman, Dawn - In: The journal of consumer marketing 30 (2013) 7, pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
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Influences of the spokes-character on brand equity antecedents
Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515
Persistent link: https://www.econbiz.de/10010384978