from publications "translating" insights, methods and tools from corporate branding theory to places and cities in …, due to the reason, that residents simultaneously fulfil different roles in the place marketing process. Firstly, they are … target groups of place marketing itself and therefore the main audience of several marketing actions. Secondly, residents are …

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …