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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

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Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

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An empirical study on customer retention and customer loyalty

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Temporal orientation and customer loyalty programs

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Factors determining building customers' loyalty to organic agricultural products in Bangkok, Thailand

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