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Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
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Impact of culture on marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 62 (2009) 10, pp. 921-923
Persistent link: https://www.econbiz.de/10003887520
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New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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Culture and the adoption of new information technologies : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 375-377
Persistent link: https://www.econbiz.de/10012417357
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The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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Is there really an Asian connection? : professional service quality perceptions and customer satisfaction
Ueltschy, Linda C.; Laroche, Michel; Zhang, Man; Cho, … - In: Journal of business research : JBR 62 (2009) 10, pp. 972-979
Persistent link: https://www.econbiz.de/10003887599
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A Pan-European approach to customer satisfaction : an optimal strategy?
Ueltschy, Linda C.; Laroche, Michel; Rita, Paulo; … - In: Multinational business review 16 (2008) 3, pp. 41-71
Persistent link: https://www.econbiz.de/10003890261