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Communicating to culture audiences
Le, Huong; Jones, Bridget; Williams, Tandi; Dolnicar, Sara - In: Marketing intelligence & planning 34 (2016) 4, pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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A taxonomic guide to university-level writing assignments
Rains, Russell E.; Sechrest, Thomas - In: Journal of the Academy of Business Education : JABE 19 (2018), pp. 33-51
Persistent link: https://www.econbiz.de/10011876986
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Segmentation of infrequent performing arts consumers
Kolhede, Eric John; Gomez-Arias, J. Tomas - In: Arts and the market 6 (2016) 1, pp. 88-110
Persistent link: https://www.econbiz.de/10011580971
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Segmenting residents based on emotional reactions to tourism performing arts development
Zheng, Danni; Ritchie, Brent W.; Benckendorff, Pierre - In: Journal of travel and tourism marketing 36 (2019) 8, pp. 877-887
Persistent link: https://www.econbiz.de/10012179491
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Distinctions between frequent performing arts consumers : implications for segmentation and positioning
Kolhede, Eric; Gomez-Arias, J. Tomas - In: International journal of arts management 20 (2017) 1, pp. 31-53
Persistent link: https://www.econbiz.de/10011782133
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Empirical study to segment firms and capture dynamic business context using LCA
Chakrabarty, Subhajit; Nag, Biswajit - In: The empirical economics letters : a monthly … 12 (2013) 11, pp. 1241-1250
Persistent link: https://www.econbiz.de/10010363714
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Classification with segmentation for credit scoring and bankruptcy prediction
Boughaci, Dalila; Alkhawaldeh, Abdullah A. K.; Jaber, … - In: Empirical economics : a quarterly journal of the … 61 (2021) 3, pp. 1281-1309
Persistent link: https://www.econbiz.de/10012616950
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Automatic detection and classification of brain tumours using k-means clustering with classifiers
Rajini, Narayanan Hema; Bhavani, Rajaram - In: International journal of enterprise network management 10 (2019) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10012036938
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Algorithmic classifications in credit marketing : how marketing shapes inequalities
Pellandini-Simányi, Léna - In: Marketing theory 24 (2024) 2, pp. 211-232
Persistent link: https://www.econbiz.de/10014631394