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How global are global brands? An empirical brand equity analysis
Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010
The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the 'Best Global Brands' (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...
Persistent link: https://www.econbiz.de/10010368391
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit … raised that it could in-crease customer satisfaction and strengthen customer loyalty. Therefore, a more in-depth question …
Persistent link: https://www.econbiz.de/10010305689
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Lack of pupils in German riding schools? A causal-analytical consideration of customer satisfaction in children and adolescents
Kayser, Maike; Gille, Claudia; Suttorp, Katrin; … - 2012
Not only the horse as a living creature, but also equestrian sport, has a positive influence on the general upbringing and development of young people. Although equestrian sport still exerts a strong fascination, it is becoming more difficult to inspire young people to take part in this...
Persistent link: https://www.econbiz.de/10010307734
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The impact of brand equity on conversion behavior in the use of personal banking services: Case study of commercial banks in Vietnam
In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-14
, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10013201030
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The impact of country of origin on brand equity: An analysis of the wine sector
Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81
incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …
Persistent link: https://www.econbiz.de/10014485103
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The impact of perceived CSR on corporate reputation and purchase intention
Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, … - In: European Journal of Management and Business Economics … 28 (2019) 3, pp. 206-221
brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …
Persistent link: https://www.econbiz.de/10013193215
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Determinants of customer satisfaction and loyalty Waroeng Steak Restaurant in DKI Jakarta
Mubarok, Endang Saefuddin; Subarjo, Budi; Raihan, Raihan; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-20
customer satisfaction and loyalty at Waroeng Steak Restaurants in DKI Jakarta. This research design is descriptive and … significant effect on customer satisfaction but have no significant effect on customer loyalty, brand image has a significant … effect on customer satisfaction but has no significant effect on customer loyalty; product quality has a significant effect …
Persistent link: https://www.econbiz.de/10014527803
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The effect of corporate social responsibility on brand image and brand equity and its impact on consumer satisfaction
Araújo, Joana; Pereira, Inês Veiga; Duarte Santos, José - In: Administrative Sciences 13 (2023) 5, pp. 1-16
This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction. The study follows a quantitative methodology, using the implementation of an online questionnaire distributed to people who bought, during the...
Persistent link: https://www.econbiz.de/10014333262
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Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura
López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327
The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...
Persistent link: https://www.econbiz.de/10014494437
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Understanding effective factors affecting brand equity
Gilitwala, Bhumiphat; Nag, Amit Kumar - In: Cogent Business & Management 9 (2022) 1, pp. 1-11
image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data … brand loyalty. This research helps to develop an insight about the most important factor having an impact on the brand …
Persistent link: https://www.econbiz.de/10014505403