Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...

The advancements in digital technology have not only transformed business operations across various industries but also driven rapid changes and innovations within business landscape. Digital technology operates independently of economic development levels, and the emergence of novel...

Despite the growing acceptance of Organizational Citizenship Behaviors (OCBs), or the "good soldier syndrome", as discretionary and therefore not enforceable individual behaviors, it is becoming increasingly clear that OCB role definitions must be taken into account. The current study examined...

The aim of this study was to test the relationship between ethical leadership (EL) and organizational citizenship behaviors (OCB) and to test the moderating role of organizational cynicism (OC) in this relationship. This study was conducted on a stratified random sample consisting of 400 faculty...

Das mobile Internet ist eine Technologie, die im privaten Einsatzbereich bereits eine hohe Verbreitung gefunden hat. Eine zunehmende Anzahl von Nutzern greift mit Smartphones und Tablet PCs mobil auf das Internet zu und verwendet mobile Anwendungen, so genannte Apps, zum Zugriff auf...

Business to business (B2B) relationships in South Africa's concrete product market are characterised as transactional, asymmetrical and adversarial. This study examines the outcomes of relationship quality satisfaction in South Africa's construction industry. Quantitative data was collected from...

The purpose of this exploratory research is to contribute to the lack of empirical research exploring techniques and protocols that can be used to measure the level of value obtained from using these technologies in the various marketing processes and in a business-to-business (B2B) context. By...

In almost all sectors, online services play a much larger role than a few years ago. Data-driven platform models combine an ever greater degree of market power. The associated concentration effect leads to the displacement of medium-sized companies from the market. When looking at the large...

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

The digitalization of the every-day life also affects buying habits of customers. Changes that take place regarding these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are especially successful with apparel and electronic products....