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Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory

Zenker, Sebastian; Petersen, Sibylle - 2010

The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...

Persistent link: https://www.econbiz.de/10011332297

Towards an Integrated Approach for Place Brand Management

Braun, Erik; Zenker, Sebastian - 2010

The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and residents. Unfortunately, place marketers...

Persistent link: https://www.econbiz.de/10011332309

My City - My Brand: The Role of Residents in Place Branding

Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications 'translating' insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...

Persistent link: https://www.econbiz.de/10011332341

The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?

Kompaniets, Olga; Rauhut, Daniel - 2013

The place marketing concept is one of the popular concepts to analyze and promote countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique. Consequently this...

Persistent link: https://www.econbiz.de/10011397313

City marketing: Development plan for the municipality of Heraklion, Crete

Metaxas, Theodore; Deffner, Ale; Chalkiadaki, Marigianna - 2013

Nowadays at a time which is characterized by the globalization and the economic crisis, the cities seek new ways to become competitive by demonstrating their comparative advantages. The competitiveness of the city however, cannot be enhanced only via spatial planning regulation. For that...

Persistent link: https://www.econbiz.de/10011397409

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

Mabillard, Vincent; Pasquier, Martial; Vuignier, Renaud - 2024

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and...

Persistent link: https://www.econbiz.de/10014520961

Internationalizing R&D Co-opetition: Dress for the Dance with the Devil

Schmiele, Anja; Sofka, Wolfgang - 2007

co-opetition) is becoming an increasingly interesting way to gain access to well guarded knowledge from abroad. However …, to be able to benefit from these paradox alliances, a certain level of international co-opetition readiness is required … competitor. Hence, we envision co-opetition as a balancing act between appropriability practices and absorptive capacities in a …

Persistent link: https://www.econbiz.de/10010297928

Technology licensing by advertising supported media platforms: An application to internet search engines

Sapi, Geza; Suleymanova, Irina - 2011

We develop a duopoly model with advertising supported platforms and analyze incentives of a superior firm to license its advanced technologies to an inferior rival. We highlight the role of two technologies characteristic for media platforms: The technology to produce content and to place...

Persistent link: https://www.econbiz.de/10010305860

Coopetition-based open-innovation and innovation performance: Role of trust and dependency evidence from Malaysian high-tech SMEs

In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (2019) 1, pp. 209-230

In a highly competitive environment, the phenomenon of coopetition is emerging rapidly among various firms as well as … unable to develop a well-managed coopetition mechanism which influence negatively on open innovation (OI) performance. To … address this problem, the objective of this study is to investigate the effect of coopetition-based OI on the FOIP. To achieve …

Persistent link: https://www.econbiz.de/10012003256

Urban 5G regulation: local licensing versus coopetition

Basaure, A.; Finley, B. - 2019

-based simulations, this work shows that a local licensing scenario may achieve a better performance than a coopetition scenario …

Persistent link: https://www.econbiz.de/10012113485