trends. Among the published works are those of retro marketing, also called nostalgia marketing. Studies on retromarketing …

years 1999-2013. We measure the competition between the loss of collective memory and nostalgia with respect to popular …

this way the idea of a biography. Taking as start point these two life stories, I examine how the theme of nostalgia does …

accelerants – nostalgia, emotional appeals, taboo breaking and institutional reshaping – the results can be unpredictable …

companions to backlash politics – emotive politics, nostalgia, taboo breaking, and institution reshaping – intensify backlash …

Nostalgia, a sentimental longing for one's past, can influence consumption behavior. The present research investigates … how nostalgia affects green consumption. Specifically, we propose that high nostalgia, chronic or primed, can lower … consumers' preference for green (vs regular) products. Results across four studies show that high-nostalgia consumers have lower …

In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of … assessing nostalgia, construal of meaningful life moments and memories, pride, repurchase intention, materialism, and preference … for experiential buying. Results showed that recalling an experiential purchase led to higher nostalgia than recalling a …

Retromarketing, also known as nostalgia marketing, is a strategy/activity that "uses the past to sell in the present …