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Dem Gemeinwohl verpflichtet? Was motiviert die Beschäftigten des öffentlichen Dienstes?

Vogel, Dominik - 2011

Die Arbeit befasst sich theoretisch und empirisch mit der so genannten Public Service Motivation (PSM) und ihrem … Zusammenhang zu anderen psychologischen Motivationstheorien. Die Public Service Motivation geht davon aus, dass öffentlich … Prozesstheorien der Motivation. Empirisch zeigt sich vor allem zur Gleichheitstheorie und dem darauf aufbauenden Equity Sensitivity …

Persistent link: https://www.econbiz.de/10010288182

Risikoorientierte Kundenbewertung: Eine Fallstudie

Hock, Thorsten - 2015

Eine wichtige Aufgabe der risikoorientierten Kundenbewertung (oder synonym des wertorientierten Credit Managements) ist, Risiko- und Ertragsinformationen zum Kunden in einer aussagekräftigen Kennzahl zu bündeln. Mit der Zeitdauer des Risikos (ZDdR) diskutiert der Beitrag eine Lösung, die das...

Persistent link: https://www.econbiz.de/10010500578

Verfahren der Kundenwertermittlung: Darstellung und Bewertung der Kundenwertmessung als Bestandteil des Marketing-Controlling

Mengen, Andreas - 2009

Kundenwert messen? Ganz offensichtlich ist es dazu erforderlich sowohl harte als auch weiche Faktoren zu systematisieren und vor …

Persistent link: https://www.econbiz.de/10011304547

Interaction effects between dynamic hybrid products and traditional deferred annuities in the German life insurance market

Moretti, Nikolaj; Bartels, Johannes - In: Financial Markets and Portfolio Management 35 (2021) 2, pp. 193-224

Dynamic hybrid products emerged in 2007 and are now well established in the German life insurance market. In this article, we study interaction effects between dynamic hybrid products and traditional deferred annuity contracts, that are sold by the same insurance company. The key question we...

Persistent link: https://www.econbiz.de/10014502055

A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom

Nasution, Hanny; Yeni, Yulia Hendri; Roostika, Ratna - In: Cogent Business & Management 9 (2022) 1, pp. 1-20

The COVID-19 pandemic has fundamentally changed many aspects of lives, including business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their change in food purchasing behaviour during the pandemic. Further, the study examines the relationships among customer value,...

Persistent link: https://www.econbiz.de/10014505797

An integrated approach to customer value: A comprehensive-practical approach

Klanac, Nataša Golik - In: jbm - Journal of Business Market Management 6 (2013) 1, pp. 22-37

The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on...

Persistent link: https://www.econbiz.de/10010316143

Factors leading to continuance intention to use big-bikes in Thailand

Mathawikul, Athipon; Darawong, Chonlatis - In: Cogent Business & Management 10 (2023) 3, pp. 1-24

The big-bike market has been experiencing steady growth, particularly over the last five years. This upward trend is projected to persist in the future as these products effectively cater to consumers' desires for convenience, image, and high performance. This study examines the critical factors...

Persistent link: https://www.econbiz.de/10014527511

The dynamics of customer value and brand love among shoppers in emerging market

Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent Business & Management 10 (2023) 3, pp. 1-18

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...

Persistent link: https://www.econbiz.de/10014527598

Analysis and development of customer segmentation criteria and tools for SMEs

Schubert, Sebastian - 2018

In order to use the limited resources of sales and marketing optimally, and to provide customers with the best services, effective customer segmentation is of prime importance. This thesis deals with methods for analysing and comparing the individual values of customers for SMEs (Small Medium...

Persistent link: https://www.econbiz.de/10014578383

Applying RFID technology in the retail industry – benefits and concerns from the consumer's perspective

Novotny, Ádám; Dávid, Lóránt; Csáfor, Hajnalka - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 615-631

This paper discusses the benefits and costs of RFID (Radio Frequency Identification) technology in the retail sector. RFID is an enabling technology for the Internet of Things (IoT) concept, which constitutes a new vision of the Internet as a medium and forum that expands into our everyday lives...

Persistent link: https://www.econbiz.de/10011724963