The dynamics of customer value and brand love among shoppers in emerging market
Year of publication: |
2023
|
---|---|
Authors: | Amegbe, Hayford ; Hanu, Charles ; Zungu, Nkululeko PraiseGod |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 10.2023, 3, p. 1-18
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | and brand love | customer value | psychological ownership | satisfaction | trust |
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