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these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are … Gewohnheiten spiegelt sich in der zunehmenden Anzahl an E-Commerce-Händlern wider. Online-Shops im Business-to-Consumer-Markt sind … success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …
Persistent link: https://www.econbiz.de/10010420966
the Indian cement industry in the period 1994-2009 and finds some objective indications of collusion and competition …
Persistent link: https://www.econbiz.de/10010308395
important reading for any researcher, advanced student, or practitioner with an interest in sport business, sport marketing … book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the …
Persistent link: https://www.econbiz.de/10014458229
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
in spring 2003, the German Antitrust Agency (GAA) fined the German cement industry – € 661 million for having established … data of one German cement producer, we find that sufficient levels of competition prevailed throughout the cartel period …. Furthermore, general supply-side conditions in the cement industry suggest that a considerable level of imperfect competition is …
Persistent link: https://www.econbiz.de/10010296779
transactions from 36 smaller and larger customers of German cement producers to study the pricing dynamics during and after the … breakdown of a German cement cartel. We find that, first, after the breakdown of the cartel, cartel members reduce net prices to …
Persistent link: https://www.econbiz.de/10010307841
implications of the theory literature on this topic in an empirical study of the US cement industry between 1994 and 2006. Firms in … this sector have the ability to deliver cement either from domestic plants or from imports. Since cement is costly to … intensive industries, such as cement, by increasing the relative cost of domestic production. …
Persistent link: https://www.econbiz.de/10010274906
cement producers to study the value of such transaction data for an estimation of cartel damages. In particular, we …
Persistent link: https://www.econbiz.de/10010309242
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968