Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand (2014) 2/2014, pp. 17-25
these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are … Gewohnheiten spiegelt sich in der zunehmenden Anzahl an E-Commerce-Händlern wider. Online-Shops im Business-to-Consumer-Markt sind … success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …