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Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In … particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their … revenues are generated through advertising. On the advertising side many companies have expanded their advertising expenditure …
Persistent link: https://www.econbiz.de/10010321680
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years … complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … otherwise mostly substitutional advertising markets. This paper empirically tests these hypotheses by analyzing advertising …
Persistent link: https://www.econbiz.de/10010321685
This paper analyses the equilibrium effects of individual information filters. Information is modelled as advertisements which are distributed across a population of consumers with heterogeneous preferences. An advertisement that provides knowledge about a product with little or no utility for a...
Persistent link: https://www.econbiz.de/10010315500
, the monopolist compares the potential direct revenues from consumers with lost advertising revenues from not … intermediating those consumers to advertisers. If the option is introduced, the media firm increases advertising quantity to make the … or decrease. Perhaps surprisingly, more annoying advertisements may lead to an increase in advertising quantity. …
Persistent link: https://www.econbiz.de/10010320416
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial …
Persistent link: https://www.econbiz.de/10010321690
advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising …. The paper is the first combining a study of media markets with a behavioral foundation of how advertising affects the …
Persistent link: https://www.econbiz.de/10010330239
price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …
Persistent link: https://www.econbiz.de/10010264854
It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth … advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The … data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is …
Persistent link: https://www.econbiz.de/10010266892