Ali, Fouzia; Muqadas, Salma - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 9 (2015) 3, pp. 890-915
The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in restaurant sector of Lahore, Pakistan. The study uses seven dimensions of brand equity, which include physical quality, staff behavior, ideal selfcongruence, brand identification,...