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Primer for new authors : on the fundamentals of publishing in marketing journals
Ortinau, David J. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10009884935
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Categorizing Cognitive Responses: An Empirical Investigation of the Cognitive Intent Congruency Between Independent Raters and Original Subject Raters
Braunsberger, Karin; Buckler, R.Brian; Ortinau, David J. - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 620-632
Persistent link: https://www.econbiz.de/10006149559
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Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates
Braunsberger, Karin; Gates, Roger; Ortinau, David J. - In: Journal of business research : JBR 58 (2005) 3, pp. 260-267
Persistent link: https://www.econbiz.de/10006714094
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Writing and publishing important scientific articles: A reviewer's perspective
Ortinau, David J. - In: Journal of business research : JBR 64 (2011) 2, pp. 150-157
Persistent link: https://www.econbiz.de/10008769031
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Retailing evolution research: Introduction to the special section on retailing research
Chebat, Jean-Charles; Ortinau, David J.; Babin, Barry J. - In: Journal of business research : JBR 62 (2009) 6, pp. 579-580
Persistent link: https://www.econbiz.de/10008239826
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Development of new empirical insights in consumer–retailer relationships within online and offline retail environments: Introduction to the special issue
Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 7, pp. 795-800
Persistent link: https://www.econbiz.de/10010108509
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Retailing evolution research: Introduction to the special section on retailing research
Chebat, Jean-Charles; Ortinau, David J.; Babin, Barry J. - In: Journal of business research : JBR 62 (2009) 6, pp. 579-581
Persistent link: https://www.econbiz.de/10008882145
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Retailing evolution research: Introduction to the special section on retailing research
Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of business research : JBR 64 (2011) 6, pp. 541-543
Persistent link: https://www.econbiz.de/10008884443
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PLS-SEM : indeed a silver bullet
Hair, Joe F.; Ringle, Christian M.; Sarstedt, Marko - In: Journal of marketing theory and practice 19 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10009884975
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-434
Persistent link: https://www.econbiz.de/10009845003