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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
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Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10007765865
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Trust at Different Organizational Levels
Fang, Eric; Palmatier, Robert W.; Scheer, Lisa K.; Li, Ning - In: Journal of marketing 72 (2008) 2, pp. 80-98
Persistent link: https://www.econbiz.de/10008153424
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Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10007719286
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Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10008259749
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The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
Arnold, Todd J.; Fang, Eric; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10008814780
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Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10008889579
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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: Journal of marketing 70 (2006) 4, pp. 136-153
Persistent link: https://www.econbiz.de/10007278446
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Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 32 (2004) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10006150722
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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10009893440