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Gummesson, Evert
26
Grönroos, Christian
2
Day, George S.
1
Deighton, John
1
Díaz-Méndez, Montserrat
1
Gr~ongsj÷, Yvonne von Friedrichs
1
Hunt, Shelby D.
1
Lehtinen, Uolevi
1
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1
Mele, Cristina
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Narayandas, Das
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European journal of marketing : EJM
5
Journal of service management
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
The journal of business & industrial marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of quality and service sciences
1
International journal of service industry management : IJSIM
1
Journal of business market management : jbm
1
Journal of marketing
1
Journal of marketing management : MM
1
Managing service quality : MSQ ; an international journal
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Qualitative research in organizations and management : an international journal
1
The Journal for quality and participation
1
The TQM magazine : the international bi-monthly for total quality management
1
The journal of services marketing
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OLC EcoSci
ECONIS (ZBW)
56
Other ZBW resources
35
USB Cologne (EcoSocSci)
10
RePEc
4
EconStor
1
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1
Truths and myths in service quality
Gummesson, Evert
- In:
The Journal for quality and participation
18
(
1995
)
6
,
pp. 18-23
Persistent link: https://www.econbiz.de/10007329929
Saved in:
2
Implementation Requires a Relationship Marketing Paradigm
Gummesson, Evert
- In:
Journal of the Academy of Marketing Science
26
(
1998
)
3
,
pp. 242-249
Persistent link: https://www.econbiz.de/10006153189
Saved in:
3
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.
;
Deighton, John
;
Narayandas, Das
; …
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
Saved in:
4
Qualitative research in marketing: Road-map for a wilderness of complexityand unpredictability
Gummesson, Evert
- In:
European journal of marketing : EJM
39
(
2005
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10006078435
Saved in:
5
Action research in marketing
Perry, Chad
;
Gummesson, Evert
- In:
European journal of marketing : EJM
38
(
2004
)
3-4
,
pp. 310-320
Persistent link: https://www.econbiz.de/10006081273
Saved in:
6
Practical value of adequate marketing management theory
Gummesson, Evert
- In:
European journal of marketing : EJM
36
(
2002
)
3
,
pp. 325-349
Persistent link: https://www.econbiz.de/10006087968
Saved in:
7
Comment on "Nordic perspectives on relationship marketing"
Gummesson, Evert
;
Lehtinen, Uolevi
;
Grönroos, Christian
- In:
European journal of marketing : EJM
31
(
1997
)
1-2
,
pp. 10-16
Persistent link: https://www.econbiz.de/10006100518
Saved in:
8
Relationship marketing and imaginary organizations: A synthesis
Gummesson, Evert
- In:
European journal of marketing : EJM
30
(
1996
)
2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10006101560
Saved in:
9
Qualitative research in management: addressing complexity, context and persona
Gummesson, Evert
- In:
Management decision : MD
44
(
2006
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10006543051
Saved in:
10
Case study research and network theory: birds of a feather
Gummesson, Evert
- In:
Qualitative research in organizations and management : …
2
(
2007
)
3
,
pp. 226
Persistent link: https://www.econbiz.de/10008270845
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