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Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366
Persistent link: https://www.econbiz.de/10009869614
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Assessing the use of the brand personality scale in team sport
Ross, Stephen D. - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 23-38
Persistent link: https://www.econbiz.de/10009869526
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Motivation for Japanese baseball fans' interest in Major League Baseball
Hong, JinBae; McDonald, Mark A.; Yoon, ChunSuk; … - In: International journal of sport management and marketing … 1 (2005) 1-2, pp. 141-154
Persistent link: https://www.econbiz.de/10006012276
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The impact of team identification on ice hockey brand associations
Ross, Stephen D.; Walsh, Patrick; Maxwell, Heather D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 196-210
Persistent link: https://www.econbiz.de/10009869565
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Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands
McClung, Steven; Eveland, Vicki; Sweeney, Daniel; … - In: Journal of promotion management : JPM 18 (2012) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10009971384
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Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. Joseph - In: Sport management review 16 (2013) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10010076612
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Attitude toward advertising through sport : a theoretical framework
Pyun, Do Young; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10009890491
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Service quality at sporting events : is aesthetic quality a missing dimension?
Yoshida, Masayuki; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009890493
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A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10010146826
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10009869574