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McAlister, Leigh
13
Mcalister, Leigh
8
Broniarczyk, Susan M.
3
Atkinson, Geoff
2
Chien, Yung-Hsin
2
George, Edward I.
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing research : JMR
4
Journal of retailing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing
3
MSI reports : working paper series
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Socio-economic planning sciences : the international journal of public sector decision-making
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OLC EcoSci
ECONIS (ZBW)
29
RePEc
12
USB Cologne (EcoSocSci)
2
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1
Perceptions of assortment variety: The effects of congruency between consumers#8217 internal and retailers#8217 external organization
Morales, Andrea
;
Kahn, Barbara E.
;
Mcalister, Leigh
; …
- In:
Journal of retailing
81
(
2005
)
2
,
pp. 159
Persistent link: https://www.econbiz.de/10006607074
Saved in:
2
Advertising, Research and Development, and Systematic Risk of the Firm
Mcalister, Leigh
;
Srinivasan, Raji
;
Kim, Minchung
- In:
Journal of marketing
71
(
2007
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10007391673
Saved in:
3
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.
;
Webster, Frederick E.
;
Steenkamp, …
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
Saved in:
4
Can research be basic and applied? You bet. It better be for B-schools!
Cooper, William W.
;
McAlister, Leigh
- In:
Socio-economic planning sciences : the international …
33
(
1999
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10006626257
Saved in:
5
Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Broniarczyk, Susan M.
;
Hoyer, Wayne D.
;
McAlister, Leigh
- In:
Journal of marketing research : JMR
35
(
1998
)
2
,
pp. 166-176
Persistent link: https://www.econbiz.de/10006670700
Saved in:
6
Do Coupon Expiration Dates Affect Consumer Behavior?
Inman, J.Jeffrey
;
McAlister, Leigh
- In:
Journal of marketing research : JMR
31
(
1994
)
3
,
pp. 423-428
Persistent link: https://www.econbiz.de/10006687036
Saved in:
7
A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity
Inman, J.Jeffrey
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10006949296
Saved in:
8
Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
Kimbrough, Michael D.
;
Mcalister, Leigh
;
Mizik, Natalie
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 313-329
Persistent link: https://www.econbiz.de/10008254310
Saved in:
9
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J.Andrew
;
Mcalister, Leigh
;
Reibstein, David J.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95
Persistent link: https://www.econbiz.de/10008232099
Saved in:
10
Further Movement Toward Insight and Relevance
Mcalister, Leigh
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
1
,
pp. 139-140
Persistent link: https://www.econbiz.de/10007748587
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