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Mullins, John W.
16
Forlani, David
5
Walker, Orville C.
5
Bonner, Joseph M.
3
Churchill, Neil C.
3
Fukami, Cynthia V.
2
Ruekert, Robert W.
2
Brown, Carol A.
1
Clouse, Maclyn L.
1
Cummings, Larry L.
1
Howard, C.Thomas
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MULLINS, JOHN W.
1
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1
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
5
Harvard business review : HBR
3
Journal of business venturing
3
Journal of management education : a publication of the Organizational Behavior Teaching Society
2
Psychology & marketing
2
Business horizons
1
Business strategy review
1
Harvard-Business-Manager : das Wissen der Besten
1
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Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
ECONIS (ZBW)
64
USB Cologne (EcoSocSci)
29
RePEc
4
Other ZBW resources
2
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New product decision making: How chance and size of loss influence what marketing managers see and do
Forlani, David
;
Mullins, John W.
;
Walker, Orville C.
- In:
Psychology & marketing
19
(
2002
)
11
,
pp. 957
Persistent link: https://www.econbiz.de/10006970931
Saved in:
2
Upper management control of new product development projects and project performance
Bonner, Joseph M.
;
Ruekert, Robert W.
;
Walker, Orville C.
- In:
The journal of product innovation management : an …
19
(
2002
)
3
,
pp. 233-245
Persistent link: https://www.econbiz.de/10006266479
Saved in:
3
Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Olson, Eric M.
;
Walker, Orville C.
;
Ruekert, Robert W.
; …
- In:
The journal of product innovation management : an …
18
(
2001
)
4
,
pp. 258-271
Persistent link: https://www.econbiz.de/10006276441
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4
Selecting Influential Business-to-Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations
Bonner, Joseph M.
;
Walker, Orville C.
- In:
The journal of product innovation management : an …
21
(
2004
)
3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10006247652
Saved in:
5
Valenced attributions and risk in new-product decisions: How why indicates what's next
Forlani, David
;
Walker, Orville C.
- In:
Psychology & marketing
20
(
2003
)
5
,
pp. 395-432
Persistent link: https://www.econbiz.de/10006968440
Saved in:
6
Effects of Organizational and Decision-Maker Factors on New Product Risk Taking
Mullins, John W.
;
Forlani, David
;
Walker Jr, Orville C.
- In:
The journal of product innovation management : an …
16
(
1999
)
3
,
pp. 282-294
Persistent link: https://www.econbiz.de/10007339614
Saved in:
7
New Product Development in Rapidly Changing Markets: An Exploratory Study
Mullins, John W.
;
Sutherland, Daniel J.
- In:
The journal of product innovation management : an …
15
(
1998
)
3
,
pp. 224-236
Persistent link: https://www.econbiz.de/10007357327
Saved in:
8
Managing cash: What a difference the days make!
Mullins, John W.
;
Churchill, Neil C.
- In:
Business horizons
47
(
2004
)
6
,
pp. 79-82
Persistent link: https://www.econbiz.de/10006163350
Saved in:
9
HBR CASE STUDY - Take the Money -- Or Run?
Mullins, John W.
- In:
Harvard business review : HBR
(
2004
),
pp. 35-50
Persistent link: https://www.econbiz.de/10005924619
Saved in:
10
TOOL KIT - How Fast Can Your Company Afford to Grow? - Everyone knows that growing a business requires cash. But few people understand exactly how much growth a company's own opera...
Churchill, Neil C.
;
Mullins, John W.
- In:
Harvard business review : HBR
79
(
2001
)
5
,
pp. 135-146
Persistent link: https://www.econbiz.de/10005950300
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