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New product decision making: How chance and size of loss influence what marketing managers see and do
Forlani, David; Mullins, John W.; Walker, Orville C. - In: Psychology & marketing 19 (2002) 11, pp. 957
Persistent link: https://www.econbiz.de/10006970931
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Upper management control of new product development projects and project performance
Bonner, Joseph M.; Ruekert, Robert W.; Walker, Orville C. - In: The journal of product innovation management : an … 19 (2002) 3, pp. 233-245
Persistent link: https://www.econbiz.de/10006266479
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Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Olson, Eric M.; Walker, Orville C.; Ruekert, Robert W.; … - In: The journal of product innovation management : an … 18 (2001) 4, pp. 258-271
Persistent link: https://www.econbiz.de/10006276441
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Selecting Influential Business-to-Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations
Bonner, Joseph M.; Walker, Orville C. - In: The journal of product innovation management : an … 21 (2004) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10006247652
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Valenced attributions and risk in new-product decisions: How why indicates what's next
Forlani, David; Walker, Orville C. - In: Psychology & marketing 20 (2003) 5, pp. 395-432
Persistent link: https://www.econbiz.de/10006968440
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Effects of Organizational and Decision-Maker Factors on New Product Risk Taking
Mullins, John W.; Forlani, David; Walker Jr, Orville C. - In: The journal of product innovation management : an … 16 (1999) 3, pp. 282-294
Persistent link: https://www.econbiz.de/10007339614
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New Product Development in Rapidly Changing Markets: An Exploratory Study
Mullins, John W.; Sutherland, Daniel J. - In: The journal of product innovation management : an … 15 (1998) 3, pp. 224-236
Persistent link: https://www.econbiz.de/10007357327
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Managing cash: What a difference the days make!
Mullins, John W.; Churchill, Neil C. - In: Business horizons 47 (2004) 6, pp. 79-82
Persistent link: https://www.econbiz.de/10006163350
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HBR CASE STUDY - Take the Money -- Or Run?
Mullins, John W. - In: Harvard business review : HBR (2004), pp. 35-50
Persistent link: https://www.econbiz.de/10005924619
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TOOL KIT - How Fast Can Your Company Afford to Grow? - Everyone knows that growing a business requires cash. But few people understand exactly how much growth a company's own opera...
Churchill, Neil C.; Mullins, John W. - In: Harvard business review : HBR 79 (2001) 5, pp. 135-146
Persistent link: https://www.econbiz.de/10005950300