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ARTICLES - The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
Balabanis, George; Diamantopoulos, Adamantios; Mueller, … - In: Journal of international business studies : JIBS ; a … 32 (2001) 1, pp. 157-176
Persistent link: https://www.econbiz.de/10005893552
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10009883194
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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 32 (2004) 1, pp. 80-95
Persistent link: https://www.econbiz.de/10006150829
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Brand Origin Identification by Consumers: A Classification Perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10007908107
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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha; Melewar, T C; Bourlakis, Michael - In: Journal of general management 35 (2010) 4, pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
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The Brand Likeability Effect: Can firms make themselves more likeable?
Nguyen, Bang; Melewar, T C; Chen, Junsong - In: Journal of general management 38 (2013) 3, pp. 25-50
Persistent link: https://www.econbiz.de/10010157243
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Digital and virtual world research on brands and marketing development
Lim, Lynn L K; Melewar, T C - In: The journal of brand management : an international journal 19 (2011) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009287865
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The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.; Greenley, Gordon E.; Mueller, … - In: Journal of international business studies : JIBS ; a … 38 (2007) 5, pp. 746-763
Persistent link: https://www.econbiz.de/10007764575
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An Alternative Approach in Service Quality: An e-Banking Case Study - Data from the National Bank of Spain is used to show how the customer's voice can be designed into its e-banki...
González, Marvin E.; Mueller, Rene Dentiste; Mack, … - In: Quality management journal : QMJ 15 (2008) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10007901188
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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1186-1194
Persistent link: https://www.econbiz.de/10010119596