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Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 3, pp. 197-211

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Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

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Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64

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