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Pham, Michel Tuan
10
Avnet, Tamar
5
Tuan Pham, Michel
5
Chang, Hannah H
2
Higgins, E.Tory
2
Johar, Gita Venkataramani
2
Stephen, Andrew T
2
Cohen, Joel B.
1
Dewitte, Siegfried
1
Higgins, E. Tory
1
Hughes, G.David
1
Laufer, Daniel
1
Lee, Leonard
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Muthukrishnan, A.V.
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Pracejus, John W.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing research : JMR
4
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
3
Journal of business research : JBR
1
Psychology & marketing
1
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OLC EcoSci
ECONIS (ZBW)
73
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13
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3
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1
Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion
Pham, Michel Tuan
;
Avnet, Tamar
- In:
Journal of consumer research : JCR ; an …
30
(
2004
)
4
,
pp. 503-518
Persistent link: https://www.econbiz.de/10006647713
Saved in:
2
Consumers' Trust in Feelings as Information
Avnet, Tamar
;
Tuan Pham, Michel
;
Stephen, Andrew T
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
4
,
pp. 720-735
Persistent link: https://www.econbiz.de/10010052229
Saved in:
3
Response to Comments on How Regulatory Fit Affects Value in Consumer Choices and Opinions
Avnet, Tamar
;
Higgins, E.Tory
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 24-27
Persistent link: https://www.econbiz.de/10006640832
Saved in:
4
How Regulatory Fit Affects Value in Consumer Choices and Opinions
Avnet, Tamar
;
Higgins, E.Tory
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10006640836
Saved in:
5
Are all experiences of fit created equal? Two paths to persuasion
Avnet, Tamar
;
Laufer, Daniel
;
Higgins, E. Tory
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
3
,
pp. 301-316
Persistent link: https://www.econbiz.de/10010134498
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6
Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals
Zhou, Rongrong
;
Pham, Michel Tuan
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 125-135
Persistent link: https://www.econbiz.de/10006646316
Saved in:
7
Search and Alignment in Judgment Revision: Implications for Brand Positioning
Pham, Michel Tuan
;
Muthukrishnan, A.V.
- In:
Journal of marketing research : JMR
39
(
2002
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10006655469
Saved in:
8
Affect Monitoring and the Primacy of Feelings in Judgment
Pham, Michel Tuan
;
Cohen, Joel B.
;
Pracejus, John W.
; …
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
2
,
pp. 167-188
Persistent link: https://www.econbiz.de/10006657596
Saved in:
9
Representativeness, Relevance, and the Use of Feelings in Decision Making
Pham, Michel Tuan
- In:
Journal of consumer research : JCR ; an …
25
(
1998
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10006669274
Saved in:
10
Contingent Processes of Source Identification
Pham, Michel Tuan
;
Johar, Gita Venkataramani
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
3
,
pp. 249-265
Persistent link: https://www.econbiz.de/10006672250
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