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THE CUSTOMER - Getting the Most out of All Your Customers - Loyal customers don't produce stable, healthy growth. Profitable ones do. A new analytical tool can tell you how many ma...
Thomas, Jacquelyn S.; Reinartz, Werner; Kumar, V. - In: Harvard business review : HBR (2004), pp. 116-123
Persistent link: https://www.econbiz.de/10005926377
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TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Harvard business review : HBR (2006), pp. 131-141
Persistent link: https://www.econbiz.de/10005917817
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Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Reinartz, Werner; Thomas, Jacquelyn S.; Kumar, V. - In: Journal of marketing 69 (2005) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10005919152
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Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Journal of marketing 72 (2008) 5, pp. 50-68
Persistent link: https://www.econbiz.de/10008109469
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Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner; Dellaert, Benedict; Krafft, Manfred; … - In: Journal of retailing 87 (2011) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
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Empirical generalizations from brand extension research: How sure are we?
Echambadi, Raj; Arroniz, Inigo; Reinartz, Werner; Lee, … - In: International journal of research in marketing : IJRM ; … 23 (2006) 3, pp. 253-262
Persistent link: https://www.econbiz.de/10007278353
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INTERNET STRATEGY - Beyond Online Search: The Road To Profitability
Zeng, Ming; Reinartz, Werner - In: California management review : CMR 45 (2003) 2, pp. 107-130
Persistent link: https://www.econbiz.de/10006613300
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The Customer Relationship Management Process: Its Measurement and Impact on Performance
Reinartz, Werner; Krafft, Manfred; Hoyer, Wayne D. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10006645657
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-344
Persistent link: https://www.econbiz.de/10008324623
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Determinants of the variety of routes to market
Jindal, Rupinder P.; Reinartz, Werner; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10007607160