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Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Colgate, Mark R.; Zeithaml, Valarie A.; Bitner, Mary Jo - In: The service industries journal 21 (2001) 1, pp. 242
Persistent link: https://www.econbiz.de/10006279308
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Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content
Wright, Lauren K.; Bitner, Mary Jo; Zeithaml, Valarie A. - In: Journal of marketing education : JME (1994), pp. 5-19
Persistent link: https://www.econbiz.de/10006339981
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Customer contributions and roles in service delivery
Bitner, Mary Jo; Faranda, William T.; Hubbert, Amy R.; … - In: International journal of service industry management : IJSIM 8 (1997) 3-4, pp. 193-205
Persistent link: https://www.econbiz.de/10007129596
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A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.; Hult, G.Tomas M. - In: European journal of marketing : EJM 35 (2001) 1-2, pp. 92-109
Persistent link: https://www.econbiz.de/10006091529
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A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism
Hult, G.Tomas M.; Keillor, Bruce D.; Lafferty, Barbara A. - In: Journal of global marketing 12 (1999) 4, pp. 29-44
Persistent link: https://www.econbiz.de/10006987783
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006731827
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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10006713946
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Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances
Lafferty, Barbara A. - In: Psychology & marketing 26 (2009) 4, pp. 359-382
Persistent link: https://www.econbiz.de/10008227508
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ARTICLES - The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Goldsmith, Ronald E.; Lafferty, Barbara A.; Newell, … - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10008120070
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The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A. - In: Journal of business research : JBR 60 (2007) 5, pp. 447-453
Persistent link: https://www.econbiz.de/10007723585