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Antecedents to client satisfaction in business services - Service firms must set high standards for their performance in satisfying clients
Nowak, Linda I.; Washburn, Judith H. - In: The journal of services marketing 12 (1998) 6, pp. 441-452
Persistent link: https://www.econbiz.de/10007348861
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Relationships Between Businesses and Marketing Research Firms: Impact of Partnering on Performance
Nowak, Linda I.; Boughton, Paul D.; Pereira, Arun J.A. - In: Industrial marketing management : the international … 26 (1997) 6, pp. 487-496
Persistent link: https://www.econbiz.de/10006311705
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Differentiating your e-business with cause marketing
Nowak, Linda I.; Newton, Sandra K.; Thompson, Karen J. - In: Journal of internet commerce 3 (2004) 3, pp. 15-39
Persistent link: https://www.econbiz.de/10008117142
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A Collaborative Effort at Marketing the University: Detailing a Student-Centered Approach
Washburn, Judith H.; Petroshius, Susan M. - In: Journal of education for business 80 (2004) 1, pp. 35-40
Persistent link: https://www.econbiz.de/10006417498
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Brand alliance and customer-based brand-equity effects
Washburn, Judith H.; Till, Brian D.; Priluck, Randi - In: Psychology & marketing 21 (2004) 7, pp. 487-508
Persistent link: https://www.econbiz.de/10006963917
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Service value revisited: Specifying a higher-order, formative measure
Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Journal of business research : JBR 61 (2008) 12, pp. 1278-1292
Persistent link: https://www.econbiz.de/10008880223
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Service value revisited: Specifying a higher-order, formative measure
Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Journal of business research : JBR 61 (2008) 12, pp. 1278-1291
Persistent link: https://www.econbiz.de/10008137857