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The Importance and Functional Significance of Affective Cues in Consumer Choice
Darke, Peter R.; Chattopadhyay, Amitava; Ashworth, Laurence - In: Journal of consumer research : JCR ; an … 33 (2006) 3, pp. 322-328
Persistent link: https://www.econbiz.de/10007398870
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Category structure, brand recall, and choice
Nedungadi, Prakash; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 191-202
Persistent link: https://www.econbiz.de/10006179554
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Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
Brendi, C.Miguel; Chattopadhyay, Amitava; Pelham, Brett W. - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 405-415
Persistent link: https://www.econbiz.de/10006641992
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Waiting for the Web: How Screen Color Affects Time Perception
Gorn, Gerald J.; Chattopadhyay, Amitava; Sengupta, Jaideep - In: Journal of marketing research : JMR 41 (2004) 2, pp. 215-225
Persistent link: https://www.econbiz.de/10006646961
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The Use of Visual Mental Imagery in New Product Design
Dahl, Darren W.; Chattopadhyay, Amitava; Gorn, Gerald J. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10006667566
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To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials - The decision to zap an ad depends upon a household's zap-proneness and category purchase...
Siddarth, S.; Chattopadhyay, Amitava - In: Marketing science : the marketing journal of the … 17 (1998) 2, pp. 124-138
Persistent link: https://www.econbiz.de/10006917683
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C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials
Siddarth, S.; Chattopadhyay, Amitava - In: Operations research, Management science : OR MS ; the … 39 (1999) 3, pp. 279-282
Persistent link: https://www.econbiz.de/10006519079
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C: MODELING AND SYSTEMS ANALYSIS - Effects of color as an executional cue in advertising: They're in the shade
Gorn, Gerald J.; Chattopadhyay, Amitava; Dahl, Darren W.; … - In: Operations research, Management science : OR MS ; the … 38 (1998) 3, pp. 277-280
Persistent link: https://www.econbiz.de/10006522453
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Should Advertising Appeals Match the Basis of Consumers' Attitudes?
Dube, Laurette; Chattopadhyay, Amitava; Letarte, Anick - In: Journal of advertising research 36 (1996) 6, pp. 82-89
Persistent link: https://www.econbiz.de/10006529846
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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W; … - In: Journal of consumer research : JCR ; an … 36 (2010) 5, pp. 748-757
Persistent link: https://www.econbiz.de/10008372803