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Srivastava, Rajendra K.
25
Kim, Namwoon
9
Shocker, Allan D.
7
Ruekert, Robert W.
6
Fahey, Liam
3
Han, Jin K.
3
Bawa, Kapil
2
Bonner, Joseph M.
2
Ho, Foo-Nin
2
Kumar, V.
2
Mahajan, Vijay
2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing
9
Journal of marketing research : JMR
5
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managerial finance
2
The Asian economic review : journal of the Indian Institute of Economics
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international marketing
1
Journal of management : JOM
1
Long range planning : LRP ; international journal of strategic management
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Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
ECONIS (ZBW)
67
RePEc
14
USB Cologne (EcoSocSci)
6
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1
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Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Olson, Eric M.
;
Walker Jr, Orville C.
;
Ruekert, Robert W.
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10005997284
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2
RESEARCH NOTES AND COMMUNICATIONS - Signaling Unobservable Product Quality Through a Brand Ally
Rao, Akshay R.
;
Qu, Lu
;
Ruekert, Robert W.
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 258-268
Persistent link: https://www.econbiz.de/10006666712
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3
Upper management control of new product development projects and project performance
Bonner, Joseph M.
;
Ruekert, Robert W.
;
Walker, Orville C.
- In:
The journal of product innovation management : an …
19
(
2002
)
3
,
pp. 233-245
Persistent link: https://www.econbiz.de/10006266479
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4
Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Olson, Eric M.
;
Walker, Orville C.
;
Ruekert, Robert W.
; …
- In:
The journal of product innovation management : an …
18
(
2001
)
4
,
pp. 258-271
Persistent link: https://www.econbiz.de/10006276441
Saved in:
5
BRAND ALLIANCES AS SIGNALS OF PRODUCT QUALITY
Rao, Akshay R.
;
Ruekert, Robert W.
- In:
Sloan management review
36
(
1994
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10006338015
Saved in:
6
International Marketing Involvement: The Construct, Dimensionality, and Measurement
Gencturk, Esra
;
Childers, Terry L.
;
Ruekert, Robert W.
- In:
Journal of international marketing
3
(
1995
)
4
,
pp. 11-38
Persistent link: https://www.econbiz.de/10007255023
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7
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra K.
- In:
The Asian economic review : journal of the Indian …
44
(
2002
)
2
,
pp. 347-350
Persistent link: https://www.econbiz.de/10009900357
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8
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra K.
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10009900408
Saved in:
9
Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.
;
Bayus, Barry L.
;
Kim, Namwoon
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10005929509
Saved in:
10
Modeling Intercategory and Generational Dynamics for a Growing information Technology Industry
Kim, Namwoon
;
Chang, Dae Ryun
;
Shocker, Allan D.
- In:
Management science : journal of the Institute for …
46
(
2000
)
4
,
pp. 496-512
Persistent link: https://www.econbiz.de/10006094415
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