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English
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Chernatony, Leslie de
43
de Chernatony, Leslie
25
Buil, Isabel
12
Wallace, Elaine
8
Christodoulides, George
7
Cottam, Susan
7
De Chernatony, Leslie
7
Segal-Horn, Susan
6
Dall'Olmo Riley, Francesca
4
Drury, Susan
4
Harris, Fiona
4
Hem, Leif E.
4
Veloutsou, Cleopatra
4
Abimbola, Temi
3
Bravo, Rafael
3
Iversen, Nina M.
3
Martinez, Eva
3
Martínez, Eva
3
Riley, Francesca Dall'Olmo
3
Brown, Ann
2
Cottam, Susan Louise
2
Jevons, Colin
2
Lynch, Joanne
2
Merrilees, Bill
2
Montaner, Teresa
2
Pina, José M.
2
Vallaster, Christine
2
Arganbright, Lorrie
1
Bernath, Ratna
1
Bouwman, Margot
1
Bradley, Nigel
1
Brodie, Roderick J.
1
Chernatony, Leslie De
1
Coleman, Darren
1
Cowking, Phillipa
1
Daniels, Kevin
1
Easingwood, Chris
1
Eismann, Øivind
1
Fletcher, Winston
1
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Journal of marketing management : MM
14
Journal of business research : JBR
11
European journal of marketing : EJM
10
The service industries journal
10
Journal of the Market Research Society : JMRS
5
International marketing review
3
The journal of product & brand management
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing intelligence & planning
2
Marketing theory
2
The journal of brand management : an international journal
2
British journal of management : BJM
1
Cuadernos de economía y dirección de la empresa : CEDE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
Journal of euro-marketing
1
Journal of general management
1
Journal of marketing communications
1
Journal of targeting, measurement and analysis for marketing
1
Management today
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
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The journal of services marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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OLC EcoSci
ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
9
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Provenance associations as core values of place umbrella brands: A framework of characteristics
Iversen, Nina M.
;
Hem, Leif E.
- In:
European journal of marketing : EJM
42
(
2008
)
5
,
pp. 603-626
Persistent link: https://www.econbiz.de/10008057917
Saved in:
2
Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-412
Persistent link: https://www.econbiz.de/10009185334
Saved in:
3
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10008928085
Saved in:
4
Can advertisements for brand extensions revitalise flagship products? An experiment
Supphellen, Magne
;
Eismann, Øivind
;
Hem, Leif E.
- In:
International journal of advertising : the quarterly …
23
(
2004
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10008117319
Saved in:
5
From Online to Offline Through Brand Extensions and Alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10009816382
Saved in:
6
Seven Building Blocks of Brands
Chernatony, Leslie de
- In:
Management today
(
1993
),
pp. 66-69
Persistent link: https://www.econbiz.de/10006414481
Saved in:
7
Exploring the Development of Lifestyle Retail Brands
Helman, Deborah
;
Chernatony, Leslie de
- In:
The service industries journal
19
(
1999
)
2
,
pp. 49-68
Persistent link: https://www.econbiz.de/10007337475
Saved in:
8
Internal brand building and structuration: the role of leadership
Vallaster, Christine
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 761-784
Persistent link: https://www.econbiz.de/10007271135
Saved in:
9
Surfacing values tension in corporate brands
Chernatony, Leslie de
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10006017775
Saved in:
10
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
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