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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar; Kumar, V. - In: MSI reports : working paper series (2003) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10009893397
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FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.; Nagpal, Anish - In: Marketing research : a magazine of management and … 13 (2001) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007114292
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Managing retailer profitability—one customer at a time!
Kumar, V.; Shah, Denish; Venkatesan, Rajkumar - In: Journal of retailing 82 (2006) 4, pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
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A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Venkatesan, Rajkumar; Kumar, V. - In: Journal of marketing 68 (2004) 4, pp. 106-125
Persistent link: https://www.econbiz.de/10005925202
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Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares
Venkatesan, Rajkumar; Krishnan, Trichy V.; Kumar, V. - In: Marketing science : the marketing journal of the … 23 (2004) 3, pp. 451-464
Persistent link: https://www.econbiz.de/10006880101
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Multichannel Shopping: Causes and Consequences
Venkatesan, Rajkumar; Kumar, V.; Ravishanker, Nalini - In: Journal of marketing 71 (2007) 2, pp. 114-132
Persistent link: https://www.econbiz.de/10007603672
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Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: Journal of marketing research : JMR 44 (2007) 4, pp. 579-594
Persistent link: https://www.econbiz.de/10007860740
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Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: MSI reports : working paper series (2005) 4, pp. 93-115
Persistent link: https://www.econbiz.de/10009893447
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Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10009893800
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TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Harvard business review : HBR (2006), pp. 131-141
Persistent link: https://www.econbiz.de/10005917817