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Evolving to a New Dominant Logic for Marketing
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of marketing 68 (2004) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10005929511
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Multiplex retailers versus wholesalers: A test of the total value of purchasing model
Lusch, Robert F.; Vargo, Stephen L. - In: International journal of physical distribution & … 19980, pp. 581-598
Persistent link: https://www.econbiz.de/10006009961
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Multiplex retailers versus wholesalers: A test of the total value of purchasing model
Lusch, Robert F.; Vargo, Stephen L. - In: International journal of physical distribution & … 28 (1998) 8, pp. 581-598
Persistent link: https://www.econbiz.de/10005971761
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Call for Papers: Special Issue of Journal of the Academy of Marketing Science on "Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue"
Lusch, Robert F.; Vargo, Stephen L.; Ballantyne, David - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 273
Persistent link: https://www.econbiz.de/10006148994
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Demand and supply integration: a conceptual framework of value creation through knowledge management
Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10008384315
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Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann
Michel, Stefan; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 152
Persistent link: https://www.econbiz.de/10007908089
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Why “service”?
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10007908098
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Service-dominant logic: continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10007908103
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Service-dominant logic: reactions, reflections and refinements
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing theory 6 (2006) 3, pp. 281-288
Persistent link: https://www.econbiz.de/10007599874
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Competing through service: Insights from service-dominant logic
Lusch, Robert F.; Vargo, Stephen L.; O’Brien, Matthew - In: Journal of retailing 83 (2007) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10007599012