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The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Bradford, Kevin D.; Desrochers, Debra M. - In: Journal of business ethics : JOBE 90 (2010) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10008423855
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Children's Exposure to Television Advertising: Implications for Childhood Obesity
Desrochers, Debra M.; Holt, Debra J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10007865585
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Analysis of Antitrust Challenges to Category Captain Arrangements
Desrochers, Debra M.; Gundlach, Gregory T.; Foer, Albert A. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 201-215
Persistent link: https://www.econbiz.de/10007029890
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Marketing Research and Public Policy: The Case of Slotting Fees
Wilkie, William L.; Desrochers, Debra M.; Gundlach, … - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 275-288
Persistent link: https://www.econbiz.de/10007035342
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Antitrust and Marketing: A Primer and Call to Research
Gundlach, Gregory T.; Phillips, Joan M.; Desrochers, … - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 232-236
Persistent link: https://www.econbiz.de/10007035351
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The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Bradford, Kevin D.; Desrochers, Debra M. - In: Journal of business ethics : JOBE 90 (2010) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10009135903
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Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
Horsky, Dan; Misra, Sanjog; Nelson, Paul - In: Marketing science : the marketing journal of the … 25 (2006) 4, pp. 322-335
Persistent link: https://www.econbiz.de/10007284413
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Testing the Statistical Significance of Linear Programming Estimators
Horsky, Dan; Nelson, Paul - In: Management science : journal of the Institute for … 52 (2006) 1, pp. 128-135
Persistent link: https://www.econbiz.de/10006075517
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Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking
Horsky, Dan; Nelson, Paul - In: Marketing science : the marketing journal of the … 15 (1996) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10006930828
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Evaluation of salesforce size and productivity through efficient frontier benchmarking
Horsky, Dan; Nelson, Paul - In: Operations research, Management science : OR MS ; the … 37 (1997) 3, pp. 257-260
Persistent link: https://www.econbiz.de/10006525864