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Berger, Jonah
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
4
MSI reports : working paper series
4
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2
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OLC EcoSci
ECONIS (ZBW)
76
RePEc
16
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1
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-828
Persistent link: https://www.econbiz.de/10008708353
Saved in:
2
Subtle Signals of Inconspicuous Consumption
Berger, Jonah
;
Ward, Morgan
- In:
Journal of consumer research : JCR ; an …
37
(
2010
)
4
,
pp. 555-570
Persistent link: https://www.econbiz.de/10008724892
Saved in:
3
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Sela, Aner
;
Berger, Jonah
;
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
6
,
pp. 941-951
Persistent link: https://www.econbiz.de/10008233222
Saved in:
4
Where Consumers Diverge from Others: Identity Signaling and Product Domains
Berger, Jonah
;
Heath, Chip
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10007763395
Saved in:
5
When the Same Prime Leads to Different Effects
Wheeler, S.Christian
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10007861083
Saved in:
6
The Influence of Product Variety on Brand Perception and Choice
Berger, Jonah
;
Draganska, Michaela
;
Simonson, Itamar
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
4
,
pp. 460-472
Persistent link: https://www.econbiz.de/10007870876
Saved in:
7
What Drives Immediate and Ongoing Word of Mouth?
Berger, Jonah
;
Schwartz, Eric M
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-881
Persistent link: https://www.econbiz.de/10009966651
Saved in:
8
SIGNALWIRKUNG
Berger, Jonah
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
6
,
pp. 16-17
Persistent link: https://www.econbiz.de/10009979921
Saved in:
9
SIGNALWIRKUNG
Berger, Jonah
- In:
Harvard business review : HBR
(
2012
),
pp. 16-17
Persistent link: https://www.econbiz.de/10009980340
Saved in:
10
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10009893555
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