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Eisend, Martin - In: Business research : BuR ; official open access journal … 4 (2011) 2, pp. 241-274

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Langer, Alexandra; Eisend, Martin; Kuss, Alfred - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 19-28

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Eisend, Martin - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 418-441

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Jäger, Tilmann; Eisend, Martin - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 125-134

Persistent link: https://www.econbiz.de/10010151788

Eisend, Martin; Stokburger-Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

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Jger, Tilmann; Eisend, Martin - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 125-134

Persistent link: https://www.econbiz.de/10010082621

Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2008) 3, pp. 33-41

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Eisend, Martin - In: Psychology & marketing 30 (2013) 7, pp. 566-575

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Eisend, Martin - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 15-26

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Eisend, Martin - In: Journal of business economics : JBE 78 (2008) 3, pp. 307-330

Persistent link: https://www.econbiz.de/10008344992