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Product Trends - Prepaid Success: It's in the Cards - With the new consumer trend of debt moderation, prepaid cards promise to be the next big growth market. Here are some tips abo...
Vidal, David; Ritter, Patricia; Wuebker, George - In: ABA bank marketing : the premier source of innovative … 41 (2009) 10, pp. 30-34
Persistent link: https://www.econbiz.de/10008337407
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Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents
Vidal, David - In: Journal of business-to-business marketing 19 (2012) 2, pp. 97-129
Persistent link: https://www.econbiz.de/10009962828
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The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships
Poujol, Juliet F.; Siadou-martin, Béatrice; Vidal, David; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 429-438
Persistent link: https://www.econbiz.de/10010142750
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Pricing - Calculating the Markup - When times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of...
Baumgarten, Jens; Bushnell, Oliver; Vidal, David - In: ABA bank marketing : the premier source of innovative … 41 (2009) 5, pp. 30-35
Persistent link: https://www.econbiz.de/10008263633
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Reacting to a Deposit-Rate War The recession-induced demand for stable financing has motivated many banks to seek additional deposits. But how do you avoid getting sucked into a cl...
Vidal, David; Baumgarten, Jens - In: ABA bank marketing : the premier source of innovative … 42 (2010) 7, pp. 16-22
Persistent link: https://www.econbiz.de/10008703277
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Analytical pricing for commercial loans
Baumgarten, Jens; Vidal, David; Wuebker, Georg - In: Commercial lending review 24 (2009) 4, pp. 13-16
Persistent link: https://www.econbiz.de/10009886779
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Boosting lenders' sales performance through peer assessment
Vidal, David; Baumgarten, Jens; Wuebker, Georg - In: Commercial lending review 24 (2009) 6, pp. 11-14
Persistent link: https://www.econbiz.de/10009886795
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Structuring pricing to enhance asset/liability management
Vidal, David; Baumgarten, Jens - In: Commercial lending review 25 (2010) 2, pp. 27-30
Persistent link: https://www.econbiz.de/10009886809
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Pricing: The 'Value Meal' Approach Now more than ever banks need to consider a new pricing paradigm — Multiproduct and bundling pricing or relationship pricing — To boost customer...
Baumgarten, Jens; Bushnell, Oliver; Vidal, David - In: ABA bank marketing : the premier source of innovative … 42 (2010) 5, pp. 16-22
Persistent link: https://www.econbiz.de/10008434206