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Shocker, Allan D.
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3
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2
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2
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1
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Journal of marketing research : JMR
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OLC EcoSci
ECONIS (ZBW)
25
RePEc
11
USB Cologne (EcoSocSci)
4
Other ZBW resources
3
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1
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10008762728
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2
Effects of underwriters, venture capital and industry on long-term initial public offering performance
Yip, Yewmun
;
Su, Yuli
;
Ang, Jiun Boon
- In:
Managerial finance
35
(
2009
)
8
,
pp. 700-715
Persistent link: https://www.econbiz.de/10008272447
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3
The impact of government intervention on stock returns - Evidence from Hong Kong
Su, Yuli
;
Yip, Yewmun
;
Wong, Rickie W.
- In:
International review of economics & finance : IREF
11
(
2002
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10007662864
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4
Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.
;
Bayus, Barry L.
;
Kim, Namwoon
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10005929509
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5
Modeling Intercategory and Generational Dynamics for a Growing information Technology Industry
Kim, Namwoon
;
Chang, Dae Ryun
;
Shocker, Allan D.
- In:
Management science : journal of the Institute for …
46
(
2000
)
4
,
pp. 496-512
Persistent link: https://www.econbiz.de/10006094415
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6
Goal-Derived Categories and the Antecedents of Across-Category Consideration
Ratneshwar, S.
;
Pechmann, Cornelia
;
Shocker, Allan D.
- In:
Journal of consumer research : JCR ; an …
23
(
1996
)
3
,
pp. 240-250
Persistent link: https://www.econbiz.de/10006677698
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7
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C.Whan
;
Jun, Sung Youl
;
Shocker, Allan D.
- In:
Journal of marketing research : JMR
33
(
1996
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10006678312
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8
Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Shocker, Allan D.
;
Srivastava, Rajendra K.
;
Ruekert, …
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 149-158
Persistent link: https://www.econbiz.de/10006687061
Saved in:
9
A Marketer's View of Competition and Antitrust
Shocker, Allan D.
- In:
The antitrust bulletin : the journal of American and …
52
(
2007
)
1
,
pp. 95
Persistent link: https://www.econbiz.de/10007760913
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