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Wright, Len Tiu
27
Dennis, Charles
7
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6
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4
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2
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Journal of marketing management : MM
8
Marketing intelligence & planning
5
European journal of marketing : EJM
3
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2
International marketing review
2
International journal of entrepreneurship and innovation management
1
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1
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1
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Business implications in the subcontracting alliance life cycle: case examples from the Tunisian clothing and textile industries
Kooli, Kaouther
;
Wright, Len Tiu
;
Wright, Adrian
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 372-383
Persistent link: https://www.econbiz.de/10008423809
Saved in:
2
The challenge of marketing independent inventions: an international prerogative
Nancarrow, Clive
;
Attlee, Celia
;
Wright, Len Tiu
- In:
International journal of entrepreneurship and …
1
(
2001
)
3-4
,
pp. 381-399
Persistent link: https://www.econbiz.de/10006036140
Saved in:
3
Book reviews - Qualitative market research: Principles and practice
Ereaut, Gill
;
Imms, Mike
;
Callingham, Martin
;
Wright, …
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
1
,
pp. 115-120
Persistent link: https://www.econbiz.de/10006693717
Saved in:
4
Book reviews - Essentials of market research
Proctor, Tony
;
Wright, Len Tiu
- In:
International journal of market research : JMRS ; the …
42
(
2000
)
3
,
pp. 359-362
Persistent link: https://www.econbiz.de/10006697750
Saved in:
5
An empirical investigation into e-shopping excitement: antecedents and effects
Jayawardhena, Chanaka
;
Wright, Len Tiu
- In:
European journal of marketing : EJM
43
(
2009
)
9
,
pp. 1171-1187
Persistent link: https://www.econbiz.de/10008316445
Saved in:
6
E-consumer behaviour
Dennis, Charles
;
Merrilees, Bill
;
Jayawardhena, Chanaka
; …
- In:
European journal of marketing : EJM
43
(
2009
)
9
,
pp. 1121-1139
Persistent link: https://www.econbiz.de/10008316448
Saved in:
7
Myopia, customer returns and the theory of planned behaviour
King, Tamira
;
Dennis, Charles
;
Wright, Len Tiu
- In:
Journal of marketing management : MM
24
(
2008
)
1
,
pp. 185-204
Persistent link: https://www.econbiz.de/10008416644
Saved in:
8
Marketing Myopia
Wright, Len Tiu
;
Jayawardhena, Chanaka
;
Dennis, Charles
- In:
Journal of marketing management : MM
24
(
2008
)
1
,
pp. 131-135
Persistent link: https://www.econbiz.de/10008416648
Saved in:
9
Research Issues in Building Brand Equity and Global Brands in the PC Market
Wright, Len Tiu
;
Millman, Cindy
;
Martin, Lynn
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 137-156
Persistent link: https://www.econbiz.de/10008416706
Saved in:
10
Research Issues in Building Brand Equity and Global Brands in the PC Market
Wright, Len Tiu
;
Millman, Cindy
;
Martin, Lynn M.
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10007901932
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