Narrow search
Showing 1 - 10 of 79
Cover Image
Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion
Givon, Moshe; Mahajan, Vijay; Muller, Eitan - In: Journal of marketing 59 (1995) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10005997286
Cover Image
Diffusion of New Products: Empirical Generalizations and Managerial Uses
Mahajan, Vijay; Muller, Eitan; Bass, Frank M. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G79
Persistent link: https://www.econbiz.de/10006936053
Cover Image
Innovation diffusion and new product growth models: A critical review and research directions
Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-107
Persistent link: https://www.econbiz.de/10008427709
Cover Image
Assessing the Relationship between the User-Based Market Share and Unit Sales-Based Market Share for Pirated Software Brands in Competitive Markets
Givon, Moshe; Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10007825476
Cover Image
Timing, Diffusion, and Substitution of Successive Generations of Technological Innovations: The IBM Mainframe Case
Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 51 (1996) 2, pp. 109-132
Persistent link: https://www.econbiz.de/10007826977
Cover Image
Innovation Diffusion in a Borderless Global Market: Will the 1992 Unification of the European Community Accelerate Diffusion of New Ideas, Products, and Technologies?
Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 45 (1994) 3, pp. 221-236
Persistent link: https://www.econbiz.de/10007829620
Cover Image
An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product
Jain, Dipak; Mahajan, Vijay; Muller, Eitan - In: The journal of product innovation management : an … 12 (1995) 2, pp. 124-135
Persistent link: https://www.econbiz.de/10006333078
Cover Image
The Augmented Service Offering: A Conceptualization and Study of Its Impact on New Service Success
Storey, Chris; Easingwood, Christopher J. - In: The journal of product innovation management : an … 15 (1998) 4, pp. 335-351
Persistent link: https://www.econbiz.de/10007353960
Cover Image
SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Types of New Product Performance: Evidence from the Consumer Financial Services Sector
Storey, Chris; Easingwood, Christopher J. - In: Journal of business research : JBR 46 (1999) 2, pp. 193
Persistent link: https://www.econbiz.de/10006730566
Cover Image
What Distinguishes the Top Performing New Products in Financial Services
Cooper, Robert G.; Easingwood, Christopher J.; Edgett, Scott - In: The journal of product innovation management : an … 11 (1994) 4, pp. 281-299
Persistent link: https://www.econbiz.de/10006342745