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Resources and international marketing strategy in export firms: Implications for export performance
Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-519
Persistent link: https://www.econbiz.de/10008995262
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Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets
Navarro, Antonio; Acedo, Francisco J.; Losada, Fernando; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 187-204
Persistent link: https://www.econbiz.de/10009884972
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Competitive market analysis from a demand approach: An application of the Rotterdam demand model
Ruzo, Emilio; Barreiro, José M.; Losada, Fernando - In: International journal of market research : JMRS ; the … 48 (2006) 2, pp. 193-238
Persistent link: https://www.econbiz.de/10006691001
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La internacionalizacion de la empresa española - Efecto de la estrategia de expansion exterior sobre el resultado exportador de la organizacion
Navarro, Antonio - In: Información comercial española : ICE ; revista de … (2002) 802, pp. 99-116
Persistent link: https://www.econbiz.de/10007234008