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The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Chakravarti, Amitav; Xie, Jinhong - In: Journal of marketing research : JMR 43 (2006) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10006640224
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The Influence of Generic Advertising on Brand Preferences
Chakravarti, Amitav; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10006647714
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The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Chakravarti, Amitav; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 30 (2003) 2, pp. 244-258
Persistent link: https://www.econbiz.de/10006649530
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Malleable conjoint partworths: How the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010181350
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Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
Mehta, Ravi; Hoegg, JoAndrea; Chakravarti, Amitav - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 535-555
Persistent link: https://www.econbiz.de/10009335180
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The Neglect of Prescreening Information
Chakravarti, Amitav; Janiszewski, Chris; Ülkümen, Gülden - In: Journal of marketing research : JMR 43 (2006) 4, pp. 642-653
Persistent link: https://www.econbiz.de/10007301087
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From T-Mazes to Labyrinths: Learning from Model-Based Feedback
Denrell, Jerker; Fang, Christina; Levinthal, Daniel A. - In: Management science : journal of the Institute for … 50 (2004) 10, pp. 1366-1378
Persistent link: https://www.econbiz.de/10006079201
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Near-Term Liability of Exploitation: Exploration and Exploitation in Multistage Problems
Fang, Christina; Levinthal, Daniel - In: Organization science : a journal of the Institute for … 20 (2009) 3, pp. 538-551
Persistent link: https://www.econbiz.de/10008255195
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Predicting the Next Big Thing: Success as a Signal of Poor Judgment
Denrell, Jerker; Fang, Christina - In: Management science : journal of the Institute for … 56 (2010) 10, pp. 1653-1668
Persistent link: https://www.econbiz.de/10008708010
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Balancing Exploration and Exploitation Through Structural Design: The Isolation of Subgroups and Organizational Learning
Fang, Christina; Lee, Jeho; Schilling, Melissa A. - In: Organization science : a journal of the Institute for … 21 (2010) 3, pp. 625-643
Persistent link: https://www.econbiz.de/10008417030