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Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1082
Persistent link: https://www.econbiz.de/10009177912
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Sales technology: Help or hindrance to ethical behaviors and productivity?
Bush, Alan J.; Bush, Victoria D.; Orr, Linda M.; Rocco, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1198
Persistent link: https://www.econbiz.de/10007859697
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Measuring and exploring symbolic money meanings
Rose, Gregory M.; Orr, Linda M. - In: Psychology & marketing 24 (2007) 9, pp. 743-762
Persistent link: https://www.econbiz.de/10007761342
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Promoting leisure services: Economic and emotional aspects of consumer response
Wakefield, Kirk L.; Bush, Victoria D. - In: The journal of services marketing 12 (1998) 2-3, pp. 209-222
Persistent link: https://www.econbiz.de/10007354949
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Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence
Bush, Victoria D.; Rose, Gregory M.; Gilbert, Faye; … - In: Journal of the Academy of Marketing Science 29 (2001) 4, pp. 391-404
Persistent link: https://www.econbiz.de/10006151955
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The Role of Brand Personality in Charitable Giving: An Assessment and Validation
Venable, Beverly T.; Rose, Gregory M.; Bush, Victoria D.; … - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 295-312
Persistent link: https://www.econbiz.de/10006149763
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Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns
Bush, Victoria D.; Venable, Beverly T.; Bush, Alan J. - In: Journal of business ethics : JOBE 23 (2000) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10006910207
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Sports Celebrity Influence on the Behavioral Intentions of Generation Y
Bush, Alan J.; Martin, Craig A.; Bush, Victoria D. - In: Journal of advertising research 44 (2004) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10006504442
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INTERNET - Potential Challenges the Internet Brings to the Agency-Advertiser Relationship - Does the internet pose a threat to agency-advertiser relationships? A national sample su...
Bush, Alan J.; Bush, Victoria D. - In: Journal of advertising research 40 (2000) 4, pp. 7-16
Persistent link: https://www.econbiz.de/10006515020
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Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators
Bush, Victoria D.; Smith, Rachel Korthage; Bush, Alan J. - In: Journal of marketing education : JME 35 (2013) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10010152181