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Jeong, Yongick
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Zhao, Xinshu
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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OLC EcoSci
ECONIS (ZBW)
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1
How Much Is Too Much? The Collective Impact of Repetition and Position in Multi-Segment Sports Broadcast
Jeong, Yongick
;
Tran, Hai
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009962927
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The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009266437
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3
Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-280
Persistent link: https://www.econbiz.de/10009332629
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4
Competing for consumer memory in television advertising: An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-641
Persistent link: https://www.econbiz.de/10009334275
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