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Business model innovation vs replication: financial performance implications of strategic emphases
Aspara, Jaakko; Hietanen, Joel; Tikkanen, Henrikki - In: Journal of strategic marketing 18 (2010) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10008383662
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Consumers' stock preferences beyond expected financial returns: The influence of product and brand evaluations
Aspara, Jaakko; Tikkanen, Henrikki - In: The international journal of bank marketing : IJBM 28 (2010) 3, pp. 193-222
Persistent link: https://www.econbiz.de/10008404436
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Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications
Aspara, Jaakko; Tikkanen, Henrikki - In: Journal of business research : JBR 66 (2013) 5, pp. 593-602
Persistent link: https://www.econbiz.de/10010092456
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Significance of corporate brand for business-to-business companies
Aspara, Jaakko; Tikkanen, Henrikki - In: The marketing review 8 (2008) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10009853121
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Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour
Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9, pp. 1446-1470
Persistent link: https://www.econbiz.de/10009329136
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Strategic management of business model transformation: lessons from Nokia
Aspara, Jaakko; Lamberg, Juha-Antti; Laukia, Arjo; … - In: Management decision : MD 49 (2011) 4, pp. 622-648
Persistent link: https://www.econbiz.de/10008995435
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Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-631
Persistent link: https://www.econbiz.de/10008927765
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Individuals' Affect-Based Motivations to Invest in Stocks: Beyond Expected Financial Returns and Risks
Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 12 (2011) 2, pp. 78-90
Persistent link: https://www.econbiz.de/10009163453
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Sales activity systematization and performance: differences between product and service firms
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 494-505
Persistent link: https://www.econbiz.de/10010165852
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The Role of Product and Brand Perceptions In Stock Investing: Effects On Investment Considerations, Optimism and Confidence
Aspara, Jaakko - In: The journal of behavioral finance : a publication of … 14 (2013) 3, pp. 195-212
Persistent link: https://www.econbiz.de/10010169590