Narrow search
Showing 1 - 10 of 10
Cover Image
B ORGANIZATIONAL BEHAVIOR - Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets - Bz:140
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Operations research, Management science : OR MS ; the … 46 (2006) 3, pp. 28141
Persistent link: https://www.econbiz.de/10007279705
Cover Image
Guest editorial: Market orientation and service firm performance - a research agenda
Gray, Brendan J.; Hooley, Graham J. - In: European journal of marketing : EJM 36 (2002) 9, pp. 980-989
Persistent link: https://www.econbiz.de/10006086581
Cover Image
Marketing Strategy Typologies in Hungary
Hooley, Graham J.; Beracs, Jozsef; Kolos, Krisztina - In: European journal of marketing : EJM 27 (1993) 11-12, pp. 80-101
Persistent link: https://www.econbiz.de/10006106380
Cover Image
Raising the Iron Curtain: Marketing in a Period of Transition
Hooley, Graham J. - In: European journal of marketing : EJM 27 (1993) 11-12, pp. 6-20
Persistent link: https://www.econbiz.de/10006106385
Cover Image
The performance impact of marketing resources
Hooley, Graham J.; Greenley, Gordon E.; Cadogan, John W.; … - In: Journal of business research : JBR 58 (2005) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10006714009
Cover Image
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of business research : JBR 58 (2005) 11, pp. 1483-1494
Persistent link: https://www.econbiz.de/10006714954
Cover Image
Sharpening the edge of market-driven intangibles and innovations
Tuominen, Matti; Kajalo, Sami; Rajala, Arto; Matear, … - In: International journal of revenue management : IJRM 1 (2007) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009888280
Cover Image
The marketing implications of foreign direct investment in private Hungarian firms
Hooley, Graham J.; Cox, Tony; Shipley, David; Beracs, Joszef - In: International marketing review 12 (1995) 5, pp. 7-17
Persistent link: https://www.econbiz.de/10006327723
Cover Image
Quantitative methods in marketing: the multivariate jungle revisited--introduction and overview to Special Edition
Hooley, Graham J.; Hussey, Michael K. - In: Journal of marketing management : MM 10 (1994) 1-3, pp. 3-12
Persistent link: https://www.econbiz.de/10007011182
Cover Image
Strategic planning differences among different multiple stakeholder orientation profiles
Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. - In: Journal of strategic marketing 12 (2004) 3, pp. 163-182
Persistent link: https://www.econbiz.de/10007229477